Another path for design...

So today in my branding class Hayes Roth came to lecture and have lunch with a select few of us. Mr. Roth is the CMO (Chief Marketing Officer) of Landor Associates, which is the largest branding company in the world. He showed us case studies on Smirnoff, BP and and the second largest bank in Brazil. It was amazing some of the work that was put out by Landor. They updated the logo from British Petroleum from an old, green shield to a modern and exciting logo.

So the idea that going into branding would allow a design student to not only design advertisements solely, but everything a company has to offer is extremely appealing to me. I am by no means turning my back on advertising, I still want to go work at an ad agency and be an art director, it is just very cool to see new options open up in the commercial design area. On the advertising note, I saw a very cool campaign. It's a campaign to encourage voting turnout, and I think is very creative.