Last weekend the FIT hosted the annual AWNY Student Conference in NYC. During the main part of the conference, students attended certain workshops that interested them in all the different areas of advertising. One of the workshops I went to was about interactive advertising and one of the things that stood out in my mind was when she said that interactive is no longer about banner ads and landing paged, its more. But for my brand design course, we are now at interactive and can you guess what we are doing? Banner ad and landing page. Fun. But here is a fantastic banner ad, and of course, Chiat/Day doing work for Apple.
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