For years I really have not been able to tell the difference between Ford, Chevy, and Dodge trucks besides the logos on the front of the trucks. But at this point, with cable readily available while home for Thanksgiving break, a new campaign for Ford F-150's have rolled out and I am floored.
This great graphic style paired with the voice of Dennis Leary is amazing in my opinion. At this point I would never buy a truck, but if I did, I would go for a F-150. The way the type flows with the graphic treatment to it is so eye catching.
And honestly, the more you see the ads, the more you notice the little things that make you laugh when you see the spots. I don't know what agency handles the Ford brand, and I'm even more stunned that Ford has any money to advertise when they have no money to run their company. But that goes to show you, hard to sell a product without advertising for it. My industry will always be needed.
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